We hope you’re sufficiently excited for the Summit of Awesome! Got your pass? Reviewed the schedule and speaker line-up? Then you know a challenge awaits: deciding which sessions to attend.
Don’t worry. We’re here to help. This post includes suggested sessions that focus on one of the following areas:
Business Operations and Management
Sales, Revenue Streams [...]

What’s that fifth limb you’ve been sprouting for the past year or three? Oh, that’s just your Smartphone, a small communication device with an importance so all-encompassing it might as well double as a heart monitor. Recently, the  boom in photo sharing apps provides another reason to be obsessed, both for their ability to turn anyone [...]

Your online store is brimming, your business logo is eye catching, and your Facebook page is updated more frequently than a NASDAQ news reader. So why aren’t the sales rolling in?  Well, your business may not be visible enough to potential customers through email blasts and Google, and you may be wasting time tweeting your [...]

I loved all the responses and discussion my last post tipped off about discounts and whether makers should use them. As discussed in the comments, there’s a time and a place for coupons and discounts—one great example is using discounts to reward frequent customers for their support.
So who are your most valuable customers? I’m not [...]

I recently invited Maria Thomas, Etsy.com’s CEO to give a speech to the attendees at Hello Craft’s first annual Summit of Awesome in Washington, D.C. The Summit of Awesome is a conference where crafters and artists get to spend the weekend meeting, learning and making. When I asked Maria to address the group, I sent [...]

Talk Shop is the series where we interview independent store owners from across the country, to get their inside take on running an independent business that supports the handmade community.
The Talk shop series went on a small hiatus since the holidays, but this segment is now back in full swing, and we’ve got some awesome [...]