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	<title>Hello Craft &#187; book making</title>
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	<description>Convene. Learn. Show.</description>
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		<title>Meet Esti Gerson, GersonCurse</title>
		<link>http://www.hellocraft.com/2009/04/meet-esti-gerson-gersoncurse/</link>
		<comments>http://www.hellocraft.com/2009/04/meet-esti-gerson-gersoncurse/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 14:47:07 +0000</pubDate>
		<dc:creator>Kelly Rand</dc:creator>
				<category><![CDATA[Business of Craft]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Summit of Awesome]]></category>
		<category><![CDATA[book making]]></category>
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		<description><![CDATA[ Imagine a seven year old happily playing dress up with her miniature teddy bears. Then imagine that same little girl using big girl scissors and a sewing machine to create clay pastries and fabric furniture for a teddy bear tea party photoshoot! Looking back, I think that was about the time I heard the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2031" title="esti2-1" src="http://www.hellocraft.com/wp-content/uploads/2009/04/esti2-1.jpg" alt="esti2-1" width="210" height="279" /> Imagine a seven year old happily playing dress up with her miniature teddy bears. Then imagine that same little girl using big girl scissors and a sewing machine to create clay pastries and fabric furniture for a teddy bear tea party photoshoot! Looking back, I think that was about the time I heard the calling for a life of crafting and design! Since those fateful single digit years, I earned a degree in Industrial design from Philadelphia University and taught numerous Photoshop classes for National conferences. But to satisfy the crafty girl inside, my sister and I decided to create <a href="http://estigerson.com/gersoncursesite/">GersonCurse</a>, the vehicle that would satiate our taste in fun &amp; stylish stuff not found in stores! It paid off, because in 2006, we won the Baltimore City Paper &#8220;best designer,&#8221; and then I won the American Inhouse Design Award in 2008. Today I&#8217;m honored to be at the Summit, spreading the gospel of awesome!</p>
<p>Meet Esti in a workshop at the Summit of Awesome as she guides you through <em>How to Make a Book</em>.</p>
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