We live in the era of the viral video — where shaky, pixelated home movies can create instant celebrity, launch an unexpected trend, or simply fill your lunch hours with really cute baby animals. Just take a gander at the number of hits under the latest video du jour to see how their cultural relevance [...]

Every Monday, Hello Craft Directors present our favorite picks of the week from the creative community. We’ll dish what’s caught our eyes at the moment from giveaways, blog [...]

Every Monday, Hello Craft Directors present our favorite picks of the week from the creative community. We’ll dish what’s caught our eyes at the moment from giveaways, blog postings and shop [...]

I loved all the responses and discussion my last post tipped off about discounts and whether makers should use them. As discussed in the comments, there’s a time and a place for coupons and discounts—one great example is using discounts to reward frequent customers for their support.
So who are your most valuable customers? I’m not [...]

Every Monday, Hello Craft Directors present our favorite picks of the week from the creative community. We’ll dish what’s caught our eyes at the moment from giveaways, blog postings and shop offerings, [...]

(vintage Kmart tag photo by Roadsidepictures)
“$22 for $35 worth of letterpress cards!” I get so mad when I encounter crafters selling their wares at ridiculous discounts. And recently a spate of handmade discounting schemes has popped up, making me fear the Walmartization of crafts has begun.
First up, Heartsy.me is like Groupon for handmade goods. Vendors [...]