Recently, at long last, Etsy.com added Google Analytics integration. You can now track, in amazing detail, the visits to your shop. To set it up, go to Shop Setup on the bottom left and click on Web Analytics. Then follow the instructions from there.

I am still playing around with it, but am increasingly impressed with the amount and kinds of data that I can collect. Not only are you able to see the number of unique visitors, but where they are coming from, not only on the web, but what city and state! I can’t believe I was piloting my online shop blind for so long.

I will be writing more about this after I have used it for a few months, until then, this Google Analytics Interface Tutorial is straight from the horse’s mouth: